Data di Pubblicazione:
2018
Citazione:
Fiocca, R., Ma le risorse tangibili sono proprio così inutili?, <>, 2018; (3): 1-9. [doi:10.15167/1824-3576/IPEJM2018.3.1132] [http://hdl.handle.net/10807/134218]
Abstract:
This contribution develops some considerations on the issue of intangible assets. It is
suggested to reconsider weight and value of tangible resources and to avoid considering
intangible assets as the unique sources to create competitive advantage of enterprise, even if
supremacy of intangible components is recognized.
suggested to reconsider weight and value of tangible resources and to avoid considering
intangible assets as the unique sources to create competitive advantage of enterprise, even if
supremacy of intangible components is recognized.
Tipologia CRIS:
Articolo in rivista, Nota a sentenza
Keywords:
marketing; risorse tangibili; risorse intangibili
Elenco autori:
Fiocca, Renato
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